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Monthly Archives: June 2017

Crankbait Retail Considerations

fishing tackle retail crankbait

There are two schools of thought when it comes to selling crankbaits (and any fishing product for that matter). The first one says, “If you build it to catch fish, it will eventually catch fishermen.” The second one has the opposite view and says, “If you build it to catch …

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Crankbait Design Principles

The crankbait has more design variations and considerations and most other types of fishing tackle. It’s action and effectiveness is drastically affected by everything from the shape of the body all the way down to the position of it’s hooks. To create a truly effective crankbait, tackle makers must carefully …

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Crankbait Types


Depending on where you live, the definition of the term “crankbait” will vary drastically. For the purposes of this article, we will consider a crankbait to be any hard bodied lure that naturally produces action when retrieved. Crankbaits can come with or without lips, just so long as they have …

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Fishing Lure Color Selection & Mixing

For those of us who don’t have a master’s degree in art, the craft of mixing paints can be – to put it mildly – frustrating. We know what colors we want to create, but we have absolutely no idea how to make them! Luckily, there are a few basic …

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